We are on a mission to unlock Girls’ potential in STEM
Research indicates that girls are more interested in pursuing STEM when they understand how they can use it to help others. We want to make sure that students know that STEM fields are an option that's available – for any gender (or non-binary individuals). We envision a world where girls, young women and non-binary individuals feel confident and supported to pursue STEM careers and are equally represented and respected in the STEM workforce.
The idea budded in 2016, when our founder Nitasha Syed – a makeup-loving, fashion-forward senior at Canada’s Simon Fraser University – struggled to identify with the most public role models in STEM. Inspired by her father’s background in computer science, she had chosen a professional field that would prove to be mentally riveting, but personally conflicting. Whether because of gender norms, cultural expectations or lack of representation in the media, Nitasha felt divided. How would it feel to continue on this path and, quite literally, what would it look like? From this conflict blossomed Unboxd; a beautiful media platform built to house the stories of like-minded people who challenge norms, inspire others, and push boundaries forward.